Glossario

Una raccolta dei termini più utilizzati nel mondo del marketing, per aiutarti a orientarti al meglio.

• Il Funnel nel Marketing & Sales
• Email Marketing
• Upselling Vs Cross Selling
• Lead Generation
• CRM (Customer Relationship Management)
• Prospect
• Assessment
• NPS
• Link Building
• ABM
• A/B Test (o Split Test)
• Ads
• Authority Score
• Backlink
• Banner
• Bounce Rate
• Campagne Always On
• CPC
• Call to Action
• CTR
• Customer Persona
• DEM
• Direct Traffic
• Evangelist
• Follow-Up Email
• Form
• GDPR
• Inbound Marketing
• Keyword
• Keyword brand e no brand
• Keyword generiche e specifiche
• KPI
• Landing Page
• Lead
• Lead Nurturing
• Lifecycle Stage
• MQL
• Offline Source
• Open Rate
• Opportunity nel Lifecycle Stage
• Organic Social
• Other Campaigns
• Paid Search
• Paid Social
• Pillar Page
• Pipeline di vendita
• Pop-up
• Referral
• SEO
• SERP
• Smarketing
• SQL
• Submission Rate
• Subscriber
• Unsubscribe Rate
• UTM
• Workflow